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Final Thoughts

Hard to believe the course is now done. We all will never be the same with social media. The knowledge we now hold will be valuable. Here is my final thoughts on the experience.

ADL 310 SOCIAL MEDIA
FINAL ASSIGNMENT – DEVELOPMENT OF A SOCIAL MEDIA PROPOSAL
LORI SOMNER
In the technological world in which businesses exist today, social media has to play a significant role in all facets of the business world. Although in the past the university was viewed as an educational entity, it has now moved into being a business, with students being the customers. The ACT methodology is essential in facilitating this through social media.

 Attract – this would be to attract students from various points such as recruiting from high schools, open studies, transfers, audit, and of course existing students.
 Convert – by utilizing different avenues students could see what exactly the University of Calgary offers and the expertise that is available.
 Transform – this would allow our department to increase both undergraduate and graduate students as well as attract exceptional faculty to join our department. 1

Customers need to know what offerings are available. A blog would facilitate students getting to know various areas of interest as well as the faculty available in a specific area. In presenting the topic of Social Media to the Department of History at the University of Calgary there are a couple of points that need to be addressed on the university level as well as the department and faculty level. Although we have a webpage which is mandated through the Information Technology Department of the university it would be worth looking a setting up a departmental blog to discuss the following:
 Research interests of faculty;
 Upcoming courses that we will be offering;
 Future colloquia;
 Upcoming conferences that students may find interesting.

The importance of this is to become more customer orientated with our students. Students look to the internet for research on various topics, and we should use social media to facilitate them knowing what exactly we have to offer. A blog can be linked to Twitter and Facebook and using both these venues would open communication for the students to know, in real time, what we are offering, instead of waiting for a manual response. Information can be shared as it becomes available. Facebook can also be used as an advertising site where we can advertise conferences and colloquia we are hosting. People in the community who have a specific area of interest could be informed of upcoming courses, conferences, and paper presentations. Social media would allow for us to reach a whole new level of customers.
Audio podcasts could be a valuable tool for students with disabilities, students who miss lectures, and to reiterate various points. As the world becomes more and more computer based, we could start offering on-line courses to meet another growing consumer field.
Video podcasts could help facilitate learning in an interactive way. This would also help when instructors are not available to answer student inquiries or for students who need to make-up seminars that have been missed. Either video or audio podcast could meet these needs.
In any regard social media allows for transparency. This could be seen as good or bad. The legal implications regarding postings of comments for certain faculty and courses may prove to open a Pandora’s box. With the advancement of social media it will be essential that adequate staffing be in place to provide ongoing review of media sites to ensure nothing libelous appears that could harm the professionalism of the site and the department on a whole. Conversations within the university setting should be open but they should be commented on in a responsible professional manner. Addressing concerns and coming to a quick resolution will always help in lessening the negative impact on these sites.
The first item that needs to be developed is a policy on how the department will use social media and what outcomes we would like to see fulfilled through social media. How we are going to expose our site and the links that would be advantageous for meeting our goals of being part of social media world. LinkedIn is where we could be linked on a professional level so that people would know where to start a dialogue. Universal departmental access should be available for anyone in the department wishing to post to Twitter and Facebook. There would always be an administrator but adequate backup would need to be in place with full disclosure to management of the access rights.
The next point would be to have a back-up plan in place if something does go wrong with the site.
 Possible tracking options would have to be in place
 Monitoring all social media sites on an ongoing basis. The plan would have to be detailed as to who does this as well as how often, back-up coverage, and follow-up.
 Details must be made for who is ultimately responsible for the social media sites. Is it on an administrative level or does it reach as high as the department head who then answers to the Dean of the faculty or ultimately the President of the university. In any regard, clear chains of command need to be strictly enforced.
Taking into consideration all of the above, I contacted our IT department to find that we do not have a formal policy for social media. I then contacted our Faculty and again was told that we did not have a formal policy. The third step was to approach University Relations and again I was told we had an informal policy that had yet to be accepted. Part of me found this very disconcerting. Is it because social media has expanded so fast that policies have not caught up? This in itself has spurred an interest in me. Should this be developed? Should I be involved in social development on all levels? Since one of the points made in Chapter eleven is to make sure you have policies in place, I think it is prudent to ensure that this is in place before our department takes on the social media mode of communication.2

1. Kabani, Shama Hyder, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buss, and Increase Revenue, Benbella Books Inc., 2012, pp. 4.
2. Kabani, Shama Hyder, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buss, and Increase Revenue, Benbella Books Inc., 2012, pp. 180-184


4 Comments

Jackson’s Debut Video

Well here it is! The Jackson The Dog video. It was very fun doing the video but challenging. A friend of mine helped me do the video since it was kind of hard to film the video and act in it. We had challenges with her phone, my phone, and then finally finding my digital camera, found out I didn’t have any batteries, so off to Shoppers Drug Mart to get the batteries, and then there it was. After some editing and laughing our heads off, we got the final product. Then found out there were some challenges at home with downloading the video to utube. But then doing it at work was a breeze. I may have to try this again soon. We actually video taped Jackson watching the video which also presented a lot of laughs. I hope you enjoy my dog and the limited tricks he can do.


http://youtu.be/13F7-iv4VHY


1 Comment

Three More Videos

The first video really is a bit long but it gives a lot of information on the coton du tulear. I actually learned a bit more about the breed that even I did’t know even owning one for almost eleven years. I hope you enjoy it.

hhttp://www.youtube.com/watch?v=3FC2woannss&list=UULpGkanUm7-ppbXqnXpLItQ&index=6&feature=plcpttp://www.youtube.com/watch?v=ks-4mJeQRf8

The following two videos really do show you how the coton’s win your heart. I laugh at the barking dog one because at the moment, Jackson is sitting at the top of my stairs barking at someone out the window. Likely because my neighbor is home and is out on his driveway. They are funny creatures but you can’t stay mad to long.

I really hope that I have done the dog justice and I hope you enjoy the videos. One thing I did learn is that there is a lot more information on the internet about the breed than when I first started to do my research 12 years ago.

http://www.youtube.com/watch?v=cu2G3MI6N-0&feature=autoplay&list=PL41631D13B9D33922&playnext=2
<a href="http://www.youtube.com/watch?

http://www.youtube.com/watch?v=iK2JE95BERY&feature=related

As far as the video podcast section of this module, I found it was easier to do than the audio podcast. We just needed to figure out what I was going to do. Utube is a whole new world for me. I have found so many videos of interest. Of course that opened a can of worms and really has become somewhat of an addiction for me.

I can see where if you are marketing a product this is an excellent tool. Today, while I was at a craft sale, a lady selling scarves made a point of telling her clients how to tie the scarf and then said she had a demo video on the internet. What a selling feature I thought. So my final comment on videos is that it could be an extremely valuable marketing tool.


8 Comments

UTube Video

Well here it is! The Jackson The Dog video. It was very fun doing the video but challenging. A friend of mine helped me do the video since it was kind of hard to film the video and act in it. We had challenges with her phone, my phone, and then finally finding my digital camera, found out I didn’t have any batteries, so off to Shoppers Drug Mart to get the batteries, and then there it was. After some editing and laughing our heads off, we got the final product. Then found out there were some challenges at home with downloading the video to utube. But then doing it at work was a breeze. I may have to try this again soon. We actually video taped Jackson watching the video which also presented a lot of laughs. I hope you enjoy my dog and the limited tricks he can do.


http://youtu.be/13F7-iv4VHY


Reflections on the Audio Podcast

I have been thinking quite a bit about this unit. Although at first I found this quite intimidating, I felt that it went very well. I was surprised how one could fill up five minutes without hardly trying. In talking to friends, I realized that this is something that most of my circle of friends have never heard of let lone tried. As I said earlier I am not sure if this would be a useful tool in my work environment but I think it might be good if I were traveling for long periods and I could share stories as they happen. I enjoyed it. Now on to the video utube experience. Yes, sadly I think I will probably video tape the dog. Yes I know enough about Jackson but hey he is here and usually willing to participate in anything. Although I did have to lock myself in my office while doing the audio podcast so you all weren’t subject to barking.


Podcasts

Once I figured the whole podcast thing out I thought it was a very interesting area of social media. To be able to listen to a topic without the distraction of a video was excellent. I thought it was a way better way to attract a listener. I am not sure how much I personally would use this tool but I think it would be something that we could implement for students and faculty to use. If there was an area that needed to be clarified, it would be an excellent tool. I really enjoyed listening to the wide variety to topics the rest of the class came up with. I have to be honest, I had a hard time coming up with a topic but then when I saw everybody’s creative ways, I thought, why didn’t I think of that. I enjoyed this component of the course.